Lego has announced a long-term partnership with Sanrio, and the first Hello Kitty and Friends sets are due in 2027. It was the biggest announcement of a week that also brought the Avengers: Doomsday range to shelves and a first look at Batman’s January 2027 wave. Here is what matters to adult builders.
| Story | Category | Key Detail | Why It Matters |
|---|---|---|---|
| Lego x Sanrio partnership | Licensing | Announced 6 Oct, first sets in 2027, multi-year deal | Hello Kitty and Friends become a long-term Lego licence, with no set details yet |
| Avengers: Doomsday sets | New releases | Released 4 Oct, from £34.99 / $39.99 to £99.99 / $109.99 | Four sets for the film, led by a 954-piece New Avengers Tower |
| Batman 2027 sets | Announcements | Announced 5 Oct, January 2027, from $29.99 | Includes a 1,849-piece Joker wall art display at $169.99 |
| Executor free gift ends | Promotions | Darth Vader’s Lightsaber (40897) free until 10 Oct | The window closes tomorrow, while stocks last |
| Dragon Ball Shenron & Goku | Upcoming | 4 Nov, $179.99, Insiders early access 1 Nov | A 1,764-piece Icons set with a date to plan around |
| First 2026 Ideas review | Ideas | Results expected in October | The first batch of this year’s review decisions is still to come |
Lego and Sanrio announce a multi-year partnership
On 6 October, the Lego Group and Sanrio announced that Hello Kitty and Friends will become Lego sets for the first time, with a “wide range” of products planned for 2027. Both companies describe it as a multi-year partnership. Lego’s teaser video shows Hello Kitty, Kuromi, My Melody, Pompompurin and Cinnamoroll emerging from the brand’s yellow paper bag.
There are no set names, numbers, piece counts or prices yet. Jay’s Brick Blog notes that a Sanrio theme page now shows a calendar, with clues pointing to reveals on 14, 16 and 21 October and on Halloween. Our take: a multi-year deal suggests Lego sees this as more than a single wave. Whether it lands as display sets for adults or something broader will decide how much of it reaches our shelves.
Secondary stories
Avengers: Doomsday sets are out
The Avengers: Doomsday range went on sale on 4 October. The New Avengers Tower (76352) has 954 pieces and costs £99.99 / $109.99, while Epic Battle: Avengers: Doomsday (76348) has 846 pieces at £89.99 / $99.99. The Quinjet (76347) is 433 pieces at £54.99 / $59.99, and BrickHeadz Heroes & Villain (40880) is 467 pieces at £34.99 / $39.99.
Why it matters: the Tower is the largest of the four and the obvious display piece, while the BrickHeadz set is the cheapest way into the range.
Batman 2027 sets revealed
Three sets from the January 2027 wave were confirmed on 5 October. Batman Returns Batmobile & Duck (67008) is 672 pieces at $59.99, and Arkham Batman Batmobile (67009) is 317 pieces at $29.99. The Joker Wall Art Comic Cover (67012) is 1,849 pieces at $169.99 and open for pre-order. UK prices have not been confirmed.
Why it matters: the Batmobile that split open in the August set is clearly becoming a recurring feature of the theme.
Last chance for the Executor gift
If you bought or plan to buy the Executor Super Star Destroyer (75457, £649.99 / $799.99), the free Darth Vader’s Lightsaber (40897) is available only until 10 October while stocks last. We covered the set’s arrival in last week’s roundup, and it is worth checking the gift before you order.
Also this week
- Dragon Ball Shenron & Goku (11390): 1,764 pieces at $179.99, arriving 4 November, with Insiders early access from 1 November.
- Ideas first 2026 review: results are expected this month, following the milestones we tracked in our September Ideas update.
- Second 2026 Ideas review: 92 projects qualified when the period closed, per Brickset.
What to watch next
Sanrio reveals are likely to come thick and fast over the next three weeks, and the Ideas review results could land at any point. Which would you rather see Lego build first from the Sanrio line, and would you buy it for display? Tell us in the comments.
